Advertising Exposés

    The staff of Dome of Glass, supported by a vast army of lawyers, statisticians, aromatherapists, and Occupy Peterborough activists has initiated an investigation of claims broadcast on television and various other mind-numbing media by the country’s leading business, governmental, and charitable organizations.
    Now, after several days and nights of blood, toil, tears, sweat, and absinthe, Dome of Glass is issuing some preliminary results.

DOES AMERICA RUN ON DUNKIN’ DONUTS?

Overview

Number of commercials watched: 768
Number of Dunkin’ Donuts outlets visited: 26
Number of donuts purchased: 625

Methodology

    Norm Mack’s rusting 1996 Ford Ranger pickup volunteered to act as test subject.
    A variety of Dunkin’ Donuts’s donuts (Bavarian Kreme, Dolce de Chocolate, Guaybata Burst, Lemon Meringue Pie, Maple Frosted, Pina Colada, Reverse Boston Kreme, Strawberry Frosted, Triple Cocoa, etc.) were purchased at great expense and introduced singly or in groups into the truck’s gas tank The engine was started periodically and the resultant exhaust fumes and engine noises measured and noted.
    After the 317th donut had had worked its way through the fuel line, the vehicle’s tiny four-cylinder engine coughed a few times and finally gave up the ghost. Insertion of additional donuts failed to revive the machine and Mack and his family were forced to consume the remaining donuts themselves.

Conclusion

America does not run on Dunkin'’ Donuts. It runs mostly on gasoline and antacid tablets.

Note: Repairs to the test vehicle came to several times the vehicle’s Blue Book value.

DOES THE EVEREADY BUNNY JUST KEEP GOING AND GOING?

Overview

Number of Commercials watched: 1,222
Number of Commercials viewed to completion:7
Number of Everready Energizer batteries purchased: 0

Methodology

    Project Veritas, the infamous conservative group responsible for a number of "stings" in New Hampshire and elsewhere, was hired to infiltrate the Eveready factory in the Chinese industrial suburb of Xiang’tin-guong.
    The Veritas operatives, dressed in drag, identified themselves as a team of New York Times reporters and explained to a mid-level Chinese marketing executive that they were there to interview the Eveready Bunny.
    After full-body searches, delousing, and the traditional presentation of bribe money, the Veritas operatives were led to an underground cavern containing thousands of Eveready Bunnies, all but one of them windup toys. (The exception was a genuine rabbit that was dead.)

Conclusion

    The Eveready Energizer Bunny does not just keep going and going and going. In fact, few Eveready Bunnies make it through an entire commercial shoot without crapping out.

Note: You can obtain your own Eveready Energizer Bunny from Amazon.com, Ebay, and other fine outlets.


                                
           
The beloved fucking Eveready Energizer Bunny (left) and the semiretired not so beloved
                and not so fucking fire-fighting Smokey Bear of the U. S. Forest Service are both frauds.


IS IT TRUE THAT ONLY YOU CAN PREVENT FOREST FIRES?

Overview

Number of Forests visited: 1
Number of bears interviewed: 4 (not counting six weanlings)
Number of facial lacerations and clawings suffered: 18

Methodology

    Norm Mack, accompanied by two of his less intelligent offspring, ventured into the adjacent Shieling Forest Preserve the morning after last October’s snowstorm. In the course of the day a number of bears were unearthed, so to speak. All proved to be annoyed at the intrusion having just begun their winter hibernation. (One specimen, a fully developed boar bear of an estimated 600 pounds, became so testy that the investigating team had to beat a hasty retreat to Mack’s house and lock themselves in the basement vault.)
    With the partial (i.e., complete) failure of the interview process, and the sun starting to sink slowly in the sullen and storm-sodden southwest sky, the investigationers abandoned the bear interviews and began scattering lit matches in the snow.
    All the matches fizzled out.

Conclusion

    It is clear that snow ─ and by extension, heavy rainfall as well ─ can prevent forest fires at least as efficiently as You. Moreover, there is evidence that bears, through their ability to ward off potential arsonists and all other forms of life, are themselves effective forest-fire preventers regardless of whether or not they wear ranger hats,.

IS MAXWELL HOUSE COFFEE GOOD TO THE LAST DROP?

Overview

Number of commercials watched: 0
Number of drops of coffee consumed: 2,467
Number of last drops of coffee consumed: 43

Methodology

    Norm Mack’s wife, the mother of his seven children who still maintains her girlish figure, was blindfolded, shackled on a kitchen stool, and presented with the day-old dregs of 43 different brands of coffee. The samples were force-fed to her sequentially in identical little plastic cups of the sort that come with bottles of Pepto-Bismol.
    After returning from the Emergency room at Monadnock Community Hospital, Mrs. Mack was asked which dreg she considered "Good." "They all tasted like shit," she said, "and don’t ever pull anything like that on me again or you’ll be hearing from my lawyer."

Conclusion

    Although no last drop of any brand of coffee stood out as superior (or inferior) to the rest, it is safe to say that none of them, including Maxwell House, could claim to be good to the last drop unless one tortures the word "Good" into meaning "Tastes like shit." 

* * *

    A number of other famous slogans are currently under investigation.

    "A mind is a terrible thing to waste" (United Negro College Fund). Several African-American multimillionaires, among them Terrell Owens, Dennis Rodman, Plaxico Burress, and Barack Obama, have been texted with the multiple-choice question:
    Do you believe a mind is a terrible thing to waste?
        (a) Absolutely
        (b) Your guess is as good as mine
        (c) Fuck off man
        (d) Would you mind repeating the question?

    "The Breakfast of Champions"
(Wheaties). A list of more than 43,000 known losers who participated in the recent spate of Occupy This and That media events is being sifted to see if any eat Wheaties for breakfast.

    "Visa - It's everywhere you want to be" (Visa Credit Card Company). An in-depth study of male high school and college students who have been unsuccessful in "getting lucky" with members of the opposite sex is currently underway. Preliminary results indicate that a Visa card would be the last item they’d want to come across when and if they reach their target..

    "Eight out of ten cats prefer it" (Whiskas Cat Food). This one is proving a tough nut (or cat) to crack since it requires interviews with a random sample of at least 2,500 adult cats in order to arrive at a statistically valid result. I mean it’s tough enough to round up one cat let alone 2,500. And have you ever tried communicating with a cat? You’ll be lucky if you can keep it from ripping your face open or crapping on your living room rug let alone having a fruitful conversation.

Norm Mack, Peterborough, dog@myfairpoint.net

 

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